I watched 1,0. 00 hours of You. Tube Kids’ content and this is what happened…The multicolored slurry of user generated content that for years has been successfully netting millions of kids’ eyeballs on You. Tube by remixing popular cartoon characters to crudely act out keyword search scenarios leered into wider public view this week, after writer James Bridle penned a scathing Medium post arguing the content represents “a kind of violence inherent in the combination of digital systems and capitalist incentives”. What do you get if you endlessly recombine Spiderman and the Joker with Elsa from Frozen and lashings of product placement for junk food brands like Mc. Donalds? A lot of views on You. Do Adults Go Trick Or Treating. Tube, clearly. And thus a very modern form of children’s ‘entertainment’ that can clearly only exist on a vast, quality- uncontrolled, essentially unregulated, algorithmically incentivized advertising platform with a very low barrier to entry for content creators, which judges the resulting UGC purely on whether it can lift itself out of the infinite supply of visual soup by getting views — and do so by being expert at pandering to populist childish cravings, the keyword search criteria that best express them and the algorithms that automatically rank the content.
This is effectively — if not yet literally — media programming by SEO- optimized robots. And, as Marshall Mc. Luhan wrote in 1. The content or uses of such media are as diverse as they are ineffectual in shaping the form of human association.
Indeed, it is only too typical that the “content” of any medium blinds us to the character of the medium. It is only today that industries have become aware of the various kinds of business in which they are engaged.
When IBM discovered that it was not in the business of making office equipment or business machines, but that it was in the business of processing information, then it began to navigate with clear vision. Definition Of Carbon Dating on this page. Insofar as kids are concerned, the message being generated via You. Tube’s medium is frequently nonsensical; a mindless and lurid slurry of endlessly repurposed permutations of pilfered branded content, played out against an eerie blend of childish tunes, giddily repeating nursery rhymes, and crude cartoon sound effects. All Inclusive Vacations Cancun Adults'>All Inclusive Vacations Cancun Adults.
It’s a literal pantomime of the stuff kids might think to search for. And it speaks volumes about the dysfunctional incentives that define the medium. After the latest outcry about disturbing UGC intentionally targeting kids on You. Tube, Google has said it will implement new policies to age- restrict this type of content to try to prevent it ending up in the You. Tube Kids app, though a prior policy forbidding “inappropriate use of family characters” clearly hasn’t stemmed the low- brow flow of pop- culture soup. The maniacal laughter that appears to be the signature trope of this ‘genre’ at least seems appropriate.
In recent months, we've noticed a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not. While some of these videos may. In March 2010, YouTube began free streaming of certain content, including 60 cricket matches of the Indian Premier League. According to YouTube, this was the first. Non-commercial use of YouTube videos in the press Ownership and credit. YouTube channel owners control the rights to the content displayed on the site. · News about YouTube. Commentary and archival information about YouTube from The New York Times.
Mc. Luhan’s point was that content is intrinsically shaped by the medium through which we obtain it. And that it’s mediums themselves which have the power to enact structural change by reconfiguring how humans act and associate en masse.
The mindless cartoon noise mesmerizing kids on You. Tube might be the best visual example of that argument yet. Even if Mc. Luhan thought analyzing content itself would merely distract from appropriate critical analysis of mediums. All you have to do is imagine the unseen other half of these transactions: Aka all those unmoving toddlers staring into screens as they consume hours and hours of junk soup. The thriving existence of such awful stuff, devised with the sole intent of generating high volumes of ad revenue by being structured so as to be likely to be surfaced via search and recommendation algorithms, is also a perfect example of how the content humans can be most easily persuaded to consume (aka clickbait) and the stuff that might be most intellectually profitable for them to consume are two very different things. Algorithmically organized mega platforms like You.
Tube may host quality content but are expert at incentivizing the creation and consumption of clickbait — thanks to ad- targeting business models that are fed by recommendation systems which monitor user inputs and actions to identify the most clickable and thus most addictive stuff to keep feeding them.(This is not just a problem with kid- targeting content, of course. On the same dysfunctional theme, see also how quickly disinformation spreads between adults on Facebook, another ad- funded, algorithmically organized mega platform whose priorities for content are that it be viral as often as possible.)Where kids are concerned, the structure of the You. Tube medium demonstrably rewards pandering to the most calorific of visual cravings.
Another hugely popular kids’ content format regularly racking up millions and millions of views on You. Tube are toy unboxing videos, for example.) Thereby edging out other, more thoughtful content — given viewing time is finite.
You. Tube - The New York Times. In June, Monalisa Perez, of Minnesota, shot at a thick book that her boyfriend was holding. She pleaded guilty to second- degree manslaughter.