Social Media Demographics for Marketers. Skip to main content. The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy.
It truly pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up- to- date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought- out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks?
- March/April 2009 Issue. High Risk Recreation — Problem Gambling In Older Adults By David Surface Social Work Today Vol. 9 No. 2 P. 18. Busloads of elders commute.
- · U.S. senior citizens are finally jumping on the social media bandwagon. 43% are on a social networking site in 2013.
- Once online, people in emerging and developing nations are hungry for social interaction. Majorities of adult internet users in almost every emerging and.
- Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social.
- 20 February 2012. Ageing and older adults Introduction. Older adults comprise a growing proportion of the global population. This population shift has far-reaching.
That’s why we’re here to help you dive right into the latest data. To get started, click on any of the anchor links below to jump to the specific demographics data set: A note about our sources: Again, a special thanks goes to the folks at the Pew Research Center, whose social media study has proved invaluable. How to Pull Your Own Social Demographics. To get started, pulling your own social media demographics gives you a better idea of your follower- base before you plan any segmentation strategies. An easy way to do this is by starting a free trial of Sprout Social, where you can easily pull gender, age and location data of your own social audiences. Our data shows the types of people who currently follow you on social, which is a good indication of your ideal audience.
Findings: Older Adults and Social Media. Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year. Programs and Services / Programs and Services for Adults AANE Support and Social Groups: Adults AANE has a number of support and social groups for adults with. Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing. 3 Rather than thinking about LGBT people ages 50 and older as a monolithic group, Dr. Karen Fredriksen-Goldsen, a researcher on the health and well-being of.
Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy. Facebook Demographics. With an average of 1. Calcium Drinks For Adults. Facebook is the market leader for social networking sites.
Your brand undoubtedly has a presence there, but how can you use it in new ways to reach different groups? Source: The collected data comes from the Pew Social Media Update 2. Facebook profiles of users over the age of 1. Facebook Audience Insights Tool.
Facebook Age & Gender Demographics. While Facebook might not have the same new and young feeling as Instagram or Snapchat, 7. Facebook. Roughly 8 in 1. US adults have access to internet, which makes this user- base massive.
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But don’t discount your young demographic on Facebook, as the social network still reigns as the most popular channel. In fact, compared to the previous Pew social report, usage among each age demographic increased from 2. Facebook. 8. 4% of 3.
Facebook. 7. 2% of 5. Facebook. 6. 2% of 6.
Facebook. On the other hand, Facebook demographics continue to skew heavily toward women with 8. Facebook Location Demographics.
Knowing the location of your core demographic provides a distinct advantage to making your presence noticed. Facebook now lets you select specific regions to see Facebook users located by country, state or region. But here are the top countries for Facebook users: US: 1. Facebook audience.
India: 1. 0% of the Facebook audience. Brazil: 7% of the Facebook audience. Indonesia: 5% of the Facebook audience. Mexico: 4% of the Facebook audience.
Additionally, for the users living in the US, here’s the breakdown of the percentage of adults using Facebook by region: 8. Facebook. 8. 1% of adults living in rural areas use Facebook. Facebook. Facebook Education Demographics.
Because Facebook was originally created for college students, it makes sense that college graduates lead the education demographics. Facebook. 7. 9% of adults who graduated college use Facebook. Facebook. Facebook Income Demographics. When crafting segment targets, it’s important to consider the various income levels of your group. For most businesses, these targets are already planned based on your product or services.
But knowing the income for your Facebook audience could help even more. Facebook. 8. 0% of adults who make between $3.
Facebook. 7. 5% of adults who make over $7. Facebook. 7. 7% of adults who make between $5. Best Practices For Teaching Adults more.
Facebook. Instagram Demographics. Related Articles. Within a six- month period in 2. Instagram grew its daily user count by 1. Now with more than 6. Instagram, it’s no wonder why the image and video social sharing app can’t stay out of the news.
The introduction of Instagram advertising made it even more of a critical space to be for businesses. Knowing your core Instagram demographics can give you better insights into how you can approach the booming social platform. Source: The collected data comes from the Pew social media report and the Instagram Press Page. Instagram Age & Gender Demographics. Instagram demographics have veered toward younger generations since its inception.
However, new statistics from the Pew social media report show older generations are starting to embrace the app a bit more. Instagram. 3. 3% of 3. Instagram. 1. 8% of 5. Instagram. 8% of people 6.
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Measuring social networking popular among adult internet users in emerging and developing nations. February 2. 2, 2. By Jacob Poushter. Once online, people in emerging and developing nations are hungry for social interaction. Majorities of adult internet users in almost every emerging and developing nation surveyed say that they use social networking sites, such as Facebook and Twitter. Comparatively fewer online adults in advanced economies say they use social networks, though half or more still report using social media in these countries. It is important to note that while internet users in emerging and developing economies are more likely to use social networks, access rates are lower in many of these nations; as a result, many people are still left out of the social networking experience.
But in most of the countries surveyed, Millennials are more likely to use social media. At least half of all adult global internet users are social networkers.
Across the 4. 0 countries surveyed, a median of 7. Facebook and Twitter in all countries (except for Twitter in China), plus other popular country- specific social networks.
Unlike overall internet access, online adults in emerging and developing nations are more likely to use these forms of social media compared with their rich- country counterparts. Social networking is most prevalent among online adults in Jordan (9.
Indonesia (8. 9%), the Philippines (8. Venezuela (8. 8%) and Turkey (8. But majorities of internet users in every emerging and developing nation surveyed, Pakistan excepted, say they use social networks. Comparatively fewer online adults in rich economies say they use social networks, but because internet access is greater in many of these countries, overall social media usage based on total adult population is more mixed. Still, 7. 6% of online Israelis, 7. Canadians and 7. 1% of online Americans say they use social networking sites. But only around half of online adults in Japan (5.
Germany (5. 0%) say the same. Between 2. 01. 3 and 2.
This is especially the case in China, where 6. Elsewhere the change has been less dramatic or no change has occurred. But because internet access and reported smartphone ownership rates have increased in most of these nations, more people are using social networks even as the proportion of internet users who say they do so has not changed dramatically, if at all. As with internet usage and reported smartphone ownership, Millennials are more likely to be social networkers compared with those ages 3. There is a significant age gap on social networking among internet users in 3. And this age gap is seen in developed and developing countries alike.
For example, 8. 1% of online Germans ages 1. Germans. And 8. 3% of young French internet users are social networkers, versus 4. Large age gaps also appear in Vietnam (+3. Poland (+3. 5) and Japan (+3. It should be noted that, based on total population, the gap in social media use between older and younger generations is even larger because more young people in all of the countries surveyed are online to begin with. But even among active internet users, social networking is more common among global youths.
In addition to age, there are also differences on social networking use among online adults by education. However, significant gaps on education are not as common for social networking as they are for overall internet access and smartphone ownership.
In 1. 8 countries with large enough sample sizes for analysis, internet users with more education are significantly more likely to use social networking sites compared with less educated online adults. The education gaps are particularly large in Lebanon (+3.
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