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Social Media Demographics for Marketers. Skip to main content. The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. It truly pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up- to- date data on social media demographics helps.
Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought- out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks? That’s why we’re here to help you dive right into the latest data. To get started, click on any of the anchor links below to jump to the specific demographics data set: A note about our sources: Again, a special thanks goes to the folks at the Pew Research Center, whose social media study has proved invaluable. How to Pull Your Own Social Demographics. To get started, pulling your own social media demographics gives you a better idea of your follower- base before you plan any segmentation strategies.
An easy way to do this is by starting a free trial of Sprout Social, where you can easily pull gender, age and location data of your own social audiences. Our data shows the types of people who currently follow you on social, which is a good indication of your ideal audience. Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy.
Facebook Demographics. With an average of 1.
Facebook is the market leader for social networking sites. Your brand undoubtedly has a presence there, but how can you use it in new ways to reach different groups? Ocular Cellulitis In Adults.
Source: The collected data comes from the Pew Social Media Update 2. Facebook profiles of users over the age of 1.
Facebook Audience Insights Tool. Facebook Age & Gender Demographics.
While Facebook might not have the same new and young feeling as Instagram or Snapchat, 7. Facebook. Roughly 8 in 1. Coimbatore Dating Number here. US adults have access to internet, which makes this user- base massive. But don’t discount your young demographic on Facebook, as the social network still reigns as the most popular channel. In fact, compared to the previous Pew social report, usage among each age demographic increased from 2. Facebook. 8. 4% of 3. Facebook. 7. 2% of 5.
Facebook. 6. 2% of 6. Facebook. On the other hand, Facebook demographics continue to skew heavily toward women with 8. Facebook Location Demographics. Knowing the location of your core demographic provides a distinct advantage to making your presence noticed. Facebook now lets you select specific regions to see Facebook users located by country, state or region.
But here are the top countries for Facebook users: US: 1. Facebook audience. India: 1. 0% of the Facebook audience. Brazil: 7% of the Facebook audience. Indonesia: 5% of the Facebook audience. Mexico: 4% of the Facebook audience. Additionally, for the users living in the US, here’s the breakdown of the percentage of adults using Facebook by region: 8.
Facebook. 8. 1% of adults living in rural areas use Facebook. Facebook. Facebook Education Demographics.
Because Facebook was originally created for college students, it makes sense that college graduates lead the education demographics. Facebook. 7. 9% of adults who graduated college use Facebook. Facebook. Facebook Income Demographics. When crafting segment targets, it’s important to consider the various income levels of your group. For most businesses, these targets are already planned based on your product or services.
But knowing the income for your Facebook audience could help even more. Facebook. 8. 0% of adults who make between $3. Facebook. 7. 5% of adults who make over $7.
Facebook. 7. 7% of adults who make between $5. Facebook. Instagram Demographics. Related Articles. Within a six- month period in 2. Instagram grew its daily user count by 1. Now with more than 6. Instagram, it’s no wonder why the image and video social sharing app can’t stay out of the news.
The introduction of Instagram advertising made it even more of a critical space to be for businesses. Knowing your core Instagram demographics can give you better insights into how you can approach the booming social platform. Source: The collected data comes from the Pew social media report and the Instagram Press Page. Instagram Age & Gender Demographics.
Instagram demographics have veered toward younger generations since its inception. However, new statistics from the Pew social media report show older generations are starting to embrace the app a bit more. Instagram. 3. 3% of 3.
Instagram. 1. 8% of 5. Instagram. 8% of people 6.